“People buy from people, and they buy from people who they know, like and trust.”
- Jane Anderson
It was June 2007 and I’m sitting at my mother’s dining table. I had just moved back to Brisbane after a divorce and had to start my life over. I was at the 6-week mark of unemployment and my mother put her hand on my shoulder and said “I don’t know what you’re doing but it’s not working. I think you’d better have a chat to Centrelink”.Ugh. I was so frustrated.It wasn’t that I was too proud to join the dole queue but I thought “this isn’t fair. I have so much experience and study under my belt, I mustn't be selling myself well.”
So I thought that if I was a business, how would I market myself?
So I sat down and created my vision of my ideal job. I drew my workspace, designed my ideal day, projects and the type of people I would be working with. I then decided I needed to find out where that company was. Just looking at the jobs on Seek wasn’t working. I researched and found 5 companies who I thought I’d be a
good fit for. I created my collateral including my resume, my pitch, my presentation and managed to get a meeting with the first one on my list. After meeting with them they said that they liked what I had to say but they didn’t have anything for me at the time. Two weeks later I got a call to say the person on the job resigned and it was mine if I wanted it. It was my dream job and I got to do all the wonderful work that I wanted to do. I had a dream team and loved every second of it.
So nowadays I help people, especially women sell themselves to get what they want by looking at themselves through their customer’s eyes. I’m passionate about helping industry experts to be fully self-expressed and bring their authentic personality to life in their interactions with their customers to create influence and IMPACT.
Being an early adopter and innovator, I've made all the mistakes. I’m the one trying new ways of doing business to stand out from the crowd but in a way that isn't about selfies, but more about service and helping people achieve their goals. People buy from people. And they buy from people who they know, like and trust.
After working with some of Australia's most recognised personally branded businesses since I was 14 years old, I have learnt that we are our own brand. Dr Graeme Coddrington, futurist quoted in Inc Magazine, identified that the future of work is about the ability to brand ourselves effectively so we can communicate who we are and attract opportunities to us. The challenge is we have this thing in Australia called the ‘Tall Poppy Syndrome’, where it's not cool to stand out. So I help people stand out without feeling like they’re blowing their own trumpet.
I’m best known for my ability to bring out the best in people in a pragmatic, resourceful and authentically inspiring way. As a result, I’ve been nominated for the 2014 and 2016 Telstra Business Women’s Awards. I’ve also been featured on numerous television shows, newspapers and magazines and am in the Top 1% of viewed profiles on LinkedIn.
Living by the philosophy of “Good things come to those who make it happen!” I believe in making your mark in the world by taking action and not just sitting back.
I spent a large part of my career leading sales teams and in leadership development in retailing and government. I have coached CEO’s, business leaders and entrepreneurs to connect and inspire their teams and customers through online and face to face experiences. I became a manager at 20 when my oldest team member was 70 years old and the youngest was 40. I’ve experienced the challenges of leading and engaging a team to achieve outstanding results.
One of two Master Career Directors in Australia, I have worked with over 30,000 people with their Personal Brand. I've been featured in The Age, Sydney Morning Herald, BBC Online, Today Tonight, Mornings on Channel 9, Management Today & Marie Claire. I'm also a co-author of the book "Understanding Y" published by Wiley and out in bookstores and Amazon. I have written four of my own books on how to brand, market and sell yourself effectively.
I have delivered programs for a broad range of clients including Telstra, Virgin Australia, Lego, IKEA, Sunsuper, Origin, Rio Tinto, Australian Medical Association, AIA Insurance, TUH, Super Retail Group, Dominos, Conoco Phillips, Xstrata, QGC, Origin Energy, IP Australia, Griffith Uni, International Rice Research Institute, Latrobe Instiute of Moelcular Science, RDNS, Dept of Defence, QLD Transport, CITEC, AusAid, Stanwell, QUT, Gold Coast City Council, TAFE.
I have also worked for big personal branded businesses like Tracey Mathers, part of the Mathers family shoe dynasty and Tony Ferguson, the weight loss guru. I have learnt first-hand the way a name stands out from the crowd and how to position yourself as an industry leader.
As a keynote speaker, people say I’m captivating and inspiring. I have a natural ability to connect with any audience, meet them where they are and take them to where they need to be.
I believe life is too short to do work that does not make a difference. So I do work I like, with people I like, in a way that I think can get results. As a result, I have a set of criteria that I work within:
- You need to be motivated by results. It’s a team effort but I won’t prioritise you more than you prioritise yourself.
- We need to connect (we don’t have to become best mates but we need to like working with each other).
- I need to know that I can truly add value to what you want to achieve. If not, I’ll recommend someone else.
Highlights about Jane
- Professional Speaker and Author of 4 books
- Certified Personal Branding Strategist
- Professional Certified Coach PCC (International Coach Federation)
- Certified Employment Interview Coach (Career Directors International), one of two in Australia.
- Accredited Career Counsellor and Advisor (Career Development Association of Australia)
- Nominated for Telstra Business Women's Awards in 2014, 2016 and 2018.
- MBTI and DISC Facilitator
- Featured on Sky Business, Mornings, Today Show, The Age, Marie Claire, Sydney Morning Herald Today Tonight, CLEO Magazine, Brisbane Business News