Brand for the Solopreneur: Should I use my Personal Facebook Page for my Business? I get asked this question regularly as I see people who are trying to build a business though a hobby on the side of their job or are a full blown solopreneur. The challenge is to be able to streamline and […]
Yesterday I delivered training to a group and two women were sitting next to each other in the course. Once asked “why do people in the business have a perception that she’s really busy and I’m not? I have so much to do but people don’t think I have anything on my plate so they come and chat an interrupt me all the time.”
Many people don’t realise the importance of a great summary section in your LinkedIn profile. More than any other section, this area, represents you, your business and your brand. It is also the most viewed section on LinkedIn. If you get this area right, you are well on the way to having one of the most viewed profiles on LinkedIn – and attracting more of your target audience.