Expert to Influencer Coaching Program
Are you a Subject Matter Expert or Trusted Advisor in your industry on track to earning $500k+ this year?
Need more leverage with your message to skyrocket your leads, increase your revenue and visibility?
Almost all high achievers in society have coaches to guide them, encourage them and help them make the most of their potential.
Have you noticed:
- You have great content, thinking and expertise but you are not being able to access the right clients?
- Your thought leadership is not being leveraged effectively and you don't know what to do next?
- You need a social media tribe building strategy for you and your support team.
- You're struggling to get more participants to your events.
- You're really talented at what you do. Not necessarily great at marketing and selling yourself. You struggle to find the balance between humility and standing out from the crowd.
- You find it hard to know what to focus on for lead generation. You have colleagues and friends saying things like "build your list, create an online course, start a blog or speak at events". So you're trying everything, but you now feel spread too thin, not achieving sales and frustrated, perhaps resigning yourself to being an employee or contractor.
I’ve noticed things change when you have a coach who has been there before and can give you a healthy dose of “do this next.” Some of the world’s greatest business people have said they have had great mentors and coaches who can keep them accountable, bounce ideas off and understand the challenges they're facing. I’m all about results and outcomes. Don’t get me wrong, I like a laugh! But if you’re feeling like you’ve done your apprenticeship and want to get this show on the road, let’s do it!
In this Intensive Program, you will:
- Learn the methodology to deliver programs that are increasing your revenue by at least $500,000 per year to your practice.
- Uncover how to build over 15,000 followers on your social media, a database of ideal clients and a lead generation plan to grow your business.
- Achieve at least 3200 on your database of ideal clients and an open rate of 40%. This is the ideal number to grow your practice with full momentum.
- Identify your Unique Value Proposition to position and market your expertise effectively.
- Have a powerful social media strategy to be your Industry Influencer.
- Level up your branding with new logo, identity and style guide for your practice.
- Identify how to market yourself to speak at events in front of your ideal clients and sell from the stage.
- Be positioned as a respected expert in your field to increase leads, work with your ideal clients and deliver the programs you want to deliver rather than those you feel like you need to pay the bills.
- Amplify your profile to create security for your own business and access new revenue streams.
So this Expert to Influencer Intensive is ideal for you if;
- You're a Consultant and on track to earn $500,000+ this year trying to remove the lumpiness and stress of sporadic income that creates the rollercoaster and stressful lifestyle of cashflow pressure
- You have a Business Manager who can support you as part of this growth program and implement the strategies I recommend. You may qualify if you don't have a business manager so we'll need to discuss before getting started.
- Need a lead generation system to grow your practice including social media, newsletters, sales calls, blogging and database management. Ideally you have someone on your team managing this, rather than you
- Have the commitment to do the work and just need a plan, some support and accountability.You're ready to write your book, you're just not sure what the best book would be to write based on what you're trying to create.
- You need a social media strategy and to prioritise and better manage social platforms such as LinkedIn, Facebook, Instagram and Twitter.
- You need a comprehensive content plan that maximises your productivity, thought leadership and reduces wasting time on the wrong activities that don't work.
- You want to learn how to get paid speaking events but unsure how to acquire them.
- You’re sick of wasting your money on people who don’t understand you and your business.
- You're considering licensing and other models of leveraging you and your IP.
- You want a specific measurable way to identify the business growth gaps in your practice.
Not ideal for you if;
- Your revenue is under $500,000 per year
- You don't have list
- You want me to do the work for you.
- You’re not passionate and inspired to achieve results.
- You don't want to write a book.
- You don't have a Business Manager working for you.
Those who are branded well meet the promise that they will deliver to their clients. They inspire trust and create a deep connection with those they wish to support. They are able to inspire and motivate others through education and effective communication. There are three key elements to successful BRANDING are:
- Positioning you in your expertise and uniqueness. Being known for your expertise and what differentiates you is key to leveraging the value you bring. Without knowing what this is you’ll be a jack of all trades and master of none. Instead of attracting ideal clients you’ll repel them. This is the foundation and without it, nothing else works for growing your practice.
- Ideal client/s who will buy you. You might be able to help everyone, but that is not going to help you grow your practice. Knowing your ideal client inside out and back to front is key. Once you identify this client suddenly their world appears as you connect with their problems and fears, ultimately helping them to understand that they can trust you and you can help them.
- Your offer, pricing and how you help clients. Being able to put together your remit of programs, services and offers for clients effectively will allow them to be able to access you easily. It also increases your value and relevance to their world and their challenges they need solving. Pricing is also a big part of your branding. If you saw a Louis Vuitton handbag for $50 you might think it’s a fake, right? Being able to price your offer effectively is absolutely key to your growth.
Righto, so once you know who you are, what you do and how you help it’s time to really start getting that message out there! Clients don’t magically appear, it’s up to you to promote what you do, find the right clients and show them how you can help. An effective lead-generation strategy will help you find new leads and clients. This isn’t about “hustling” people. The three elements of MARKETING are:
- Communication strategy. You can’t sell a secret, but you need to have something to say without being noisy or boastful. Your communication strategy needs to help your customer get closer to making a decision. Research tells us that 90% of a decision is made before a customer gets in contact with you, and 10 pieces of content are consulted before that decision is made.
- List building activities: Your tribe, along with your IP is the most valuable asset you will ever own in your practice. It’s not just about having a social media following of thousands, it’s about having a list of people who love you and what you do. They know, like and trust you. Without them, you become commoditised and rely on people finding you in search engines and you end up competing on price.
- Get known. There’s no use hibernating, you have to build your profile to build trust. This isn’t about being a celebrity but it’s about being known as a leader in your industry and one of the best in your field. Speaking at events, sharing your message and positioning you means you are top of mind when journalists, event planners, conference organisers and potential clients ask “who is the guru at that?”.
At the end of the day you can do branding and marketing until the cows come home, but if you can’t sell you won’t have a practice! The key is not necessarily selling to everyone, but being able to sell effectively. One of the things we’re often most challenged with is having the confidence to have those conversations. Many women say they just want to replace their income they were earning in their job. The reality is that you need to earn almost 4 times that salary as you now have superannuation, tax, expenses and your salary to generate. The three key aspects to SELLING include:
- Revenue targets. When you have a lead-generation strategy, your income will increase. But you also need to have a sales target. Know what you want to earn and create a strategy that details the exact steps you need to take to achieve that figure.
- Confidence. Many women say, “I’ll sell more when my confidence picks up”. Yet the longer we wait for confidence to come and find you your sales and market share are dwindling. Confidence comes from having the courage to have a plan, take the right first steps and a day at a time.
- Collaterals. Customers need 10 touch points to be persuaded to work with you. They need to see evidence of what you’re doing and that you can communicate that effectively. Powerful collaterals set you apart and build trust in your client that you can deliver and do an amazing job to help them achieve their goals.
The Practice Growth Model demonstrates how these three key areas overlap and work together to grow your business:
At the intersection of Leadership and Leverage, you have the ability to amplify your area of expertise – through your thought leadership, use of time, your team and positioning. This is called platform.
At the intersection of Leverage and Lead Generation, you increase your sales. By leveraging your team’s skills and prioritising your time, you can focus on using your positioning to reach a bigger audience and generate sales.
At the intersection of Leadership and Lead Generation, you can focus on industry leadership and innovation to drive up your pricing. Effectively managing your business practice means you can spend more time contributing to your industry and bringing greater results for your clients, which leads to greater profits.
So, if you’re concerned your business isn’t growing as it should, don’t simply throw your hands up in the air. By focusing on Leadership, Leverage and Lead Generation, you can see what steps you need to take to make your Influencer business a profitable and sustainable one.
The Expert to Influencer 12 Month Intensive Coaching program includes:
- 1 personal one-on-one 3-hour strategic business planning session with Jane, debriefing your Lead Generation Indicator report and designing the 12-month Marketing, Sales and Business Growth strategy. (valued at $7,500)
- 12 x 1.5-hour monthly coaching sessions to track progress and provide feedback (valued at $36,000)
- Before, during and after tracking of your Expert to Influencer score to identify progress in your growth and milestones (valued at $1500).
- Lead Generation plan for speaking events strategy (valued at $2,000)
- Access to the Expert to Influencer online Curriculum (valued at $1000)
- Access to the Expert to Influencer Program Tracking System to ensure all tasks are on track and to collaborate with you and your team effectively (valued at $2000)
- Content Marketing Blueprint placing your content on over 40 platforms. (valued at $2500)
- Access to the Cut-Through Collateral online program with templates for Linkedin, Proposals, Website Landing Pages and Whitepapers (valued at over $5000)
- Style Guide to elevate your messaging and positioning with your ideal clients (valued at $5000)
- Set up of Asana project and task management system and document templates for all programs including speaking, training, coaching and authoring (valued at $5000)
- Access to Jane's team for any technical support (valued at $2000)
- SOS calls emails or texts for urgent help and questions between sessions to Jane's team ($2000).
- Access to Jane's "Connect" LinkedIn online program (valued at $500)
- A copy of Jane's "Connect, Impact and Influencer" books (valued at $90)
- 12 months access to Jane's VIP Clients private Facebook Group and community with webinars, knowledge base and resource to grow your practice (valued at $1000)
Program investment is $97,000+GST over 12 months
or $75,000 over 6 months