Y all the name calling?
To some, Generation Y are self obsessed, over sharing, detour taking entitled brats – hell bent on changing the rules for no other reason than because it suits them.
To others – Millennials represent hope, a new breed of activists; more empowered, highly connected and better positioned than any other generation that has gone before to create the positive change this world so desperately needs.
Enlightenment to this question can only be fulfilled when one truly – Understands Y.
Jane Anderson is a contributing author in this exciting new book due for release in July 2014.
Listen to her interview with Charlie Caruso below.
About the book
25 chapters delve into the inner most workings of the Gen Y – what makes them tick, how to motivate, manage and collaborate with the Millennial Generation, all of which are authored by the multitude of Gen Y thought leaders, Business Entrepreneurs and Social commentators, providing readers with a valuable insight into the Gen Y paradigm.
Understanding Y has been written by an exclusive collection of some of the world’s greatest thought leaders on Gen Y behaviours and by some of the most successful Gen Y’s in existence.
With a new breed of the entrepreneurial, social media savvy “Generation Me,” readers will attain a greater appreciation of the collective psychology of this enigmatic progeny of X’s and Boomers. What do they care about?
How to motivate/lead/inform/educate/integrate and associate with this unparalleled generation of young people, bursting with self-confidence, prepared to take on challenges, used to communicating effectively across multiple channels, with extremely high expectations for their futures – including their careers.
If you are searching to understand the enigma that is Gen Y – this is the book for you. We should know – we wrote it!